With buyers currently being encouraged to conduct viewings of properties, initially online and virtually (rather than in person), it is becoming even more important for sellers to make that all important ‘good first impression’ of their home and why spending time in preparing it to be photographed or filmed is so important.
As a result Rhys at NEXA Cardiff has pulled together some top tips to help sellers in doing this:
1.You need to get the basics right first.
It goes without saying that you need to make sure that your property is neat and tidy, and well lit. A good clean and declutter can ‘do wonders’ and could make your property appear larger.
2.Let it flow.
Just as you prepare for photographs, don’t forget if a video of your property is being taken, to allow for virtual viewings to be conducted, to leave doors open so that the buyer can more easily see how rooms or spaces ‘flow’ into each other.
3.Change your focus.
The age-old idea of making your property smell or feel more homely, perhaps with fresh coffee on the boil or the temperature boosted up, is now irrelevant for online or virtual views – you need to keep that for the ‘in person’ viewing that will hopefully come. Instead spend time on thinking how a buyer might walk, virtually, through your property and what they might see. Remove any distracting photos, documents, ornaments and, if you have them, pet accessories or feeding bowls as you need attention to be drawn to your property and not your possessions or lifestyle.
4.Think like a buyer.
Consider what features of your property will be most important to them. Most will begin imagining themselves living there. If it’s being marketed as a family home, for example, and that’s what has brought them to view it online or virtually, it’s important to present it like that. In this case focus on making sure any play room, outside play areas, children’s bedrooms and any family areas are presented well. Make sure beds look neat, toys are tidied away (to avoid giving the impression that storage is a problem) and even ‘set the family table’ to add to the appeal.
5.Consider the changed priorities of some buyers because of the impact of Covid-19.
Now bigger kitchens, a space to work from home, or bigger outside areas are becoming far more important. You could consider ‘staging’ a spare room as an office or rejig the garden area to create a new patio area – complete with a BBQ perhaps.
6.Get ready for the ‘in person’ viewing to come.
The aim of having great marketing photographs and a good virtual video is to encourage more people to take an interest in your property and to eventually come to see it as a serious buyer. It’s important therefore that you maintain the good impression you’ve created and, as well as adopting the necessary guidelines to avoid the transmission of the corona virus (which NEXA Cardiff can help you with) you ensure that the visit ‘in person’ meets all the buyers’ expectations to enhance your chances of a sale.
If you’d like to find out more about how Rhys at NEXA Cardiff can help you in marketing your property, simply email email@example.com to find out more about our professional marketing packages or contact one of our branches for further information.