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Showing Category: online agents
BRAND BUILDING FOR ESTATE AGENTS; COMPANY VS PERSONAL
Do we give too much weight to company brands? Both as agents and as consumers I feel that we get ‘lost’ in the brand. It’s extremely rare to come across a brand that transcends itself and genuinely becomes a living part of the fabric of a company and everyone that works there. Apple and Nike […]
HIGH STREET AGENCY OFFICES
The debate of high street vs online estate agency will continue for some time i’m sure, and the debate will evolve as the high street model moves away from the rigid structure of multiple branches and multiple overheads. But there is one core aspect of high street agency that baffles me; high street agents have […]
ONLINE ESTATE AGENTS; IF ALL ELSE FAILS, THROW MORE MONEY AT IT
The disruptive impact from the wave of online agents is now coming to a head. The disruption has been clear and in many ways has been a long time coming. The industry as a whole has grown up a lot since the first wave of online estate agents began hitting the market.